Specialist, Brand Marketing
Red Bull
Dallas, Texas
Job Description
Reporting to the Manager, Brand Marketing (BMM), you will oversee Red Bull's local sampling and collegiate marketing efforts, driving trial, supporting sales, and building brand love through our Student Marketeer (SM) program and in-market. An important part of our marketing strategy, you will coach Student Marketeer’s to be the local face to our global brand and bring the World of Red Bull and our campaigns to life on campus and in-market, reaching new entry-point consumers.
Responsibilities
Hire a dynamic team that represents our brand values
Lead trainings and build tools to ensure that Student Marketeer teams are successful
Provide direct and productive coaching to maximize team impact
Empower Student Marketeer’s to produce new ideas to increase trial, support sales, and excite consumers
Build a localized plan with your Brand Marketing Manager to increase product trial and brand relevance
Manage local resource allocation (e.g., budgets, cans, hours) based on strategy
Conduct regular market visits to better understand areas of opportunities and the consumer
Develop new opportunities beyond existing programs to attract new entry-point consumers
Analyze program goals and priorities to run a successful program
Build relationships with internal sales and marketing teams to maximize program impact
Support national and regional brand campaigns (e.g. product launches, brand building events, and sales support)
