Sr Social Media Specialist
Gartner
Irving, TX
Job Description
Gartner’s social media team is seeking a results-driven Senior Specialist, Social Media to execute the social media strategy for our Gartner Technology Services (GTS) business. This position reports to our Senior Manager, Social Media. The ideal candidate is deeply familiar with all elements of social media marketing operations, has a no limits mindset, can collaborate with multiple stakeholders, and is interested in becoming part of a high performing, data driven, creative team. This role will be responsible for supporting the operational and production of all GTS social media content and activities on all major social networks, as well as our employee advocacy program.
Responsibilities
In partnership with the team, you will draft, curate, and execute on compelling social media content that boosts brand awareness and drives prospects into marketing programs across LinkedIn, Instagram, Twitter, Facebook, and employee profiles
Manage/draft/consult daily on 7-10 different content sources from multiple stakeholders in order to publish several social media posts per day to support our GTS business
Track and analyze key performance metrics of social media marketing campaigns and support the development of reports to evaluate ROI and inform future campaign planning and execution
Stay up to date with social media trends, changing algorithms, and emerging platforms to ensure that Gartner’s social media presence remains innovative and effective
Maintain team best practices documents, training materials, and process documentation for business partners
Proactively research competitors and perform some social listening and community management duties
Test new designs/ideas/formats, and pivot based on performance, with a viewpoint on what designs work best on different channels
Source, ideate, and suggest many ways to promote and stretch out content
